Archive for December, 2009
John Lund Interviews World Renowned Stock Photographer Jack Hollingsworth
Jack Hollingsworth is one of the most well known names in stock photography. An early and very successful pioneer in RF, Jack not only sells stock through Getty, Corbis and his own site, but was a founder of BLEND images as well as Red Chop Sticks and IndiaPhotos. Jack has been described as “Indiana Jones with a camera” due to his constant world travel. Jack teaches, lectures, blogs and has a column in Shutterbug magazine.
John: You have a reputation as someone who is a pioneer, who doesn’t shirk from change, but embraces it and certainly someone who is an entrepreneur at heart. I believe you are also a realist. In my book, these qualities make you someone who is well suited to dealing with the current market realities. Are you optimistic or pessimistic about the future of stock?
Jack: I’m optimistic about the future of everything. Stock is going through a difficult time right now but it will be back. There will always be a need for images. It might not come back in the same way we knew it, but it will be back.
John: My strategy is two fold: Make the best, most relevant images I can, then get those images in front of as many potential buyers as possible. A huge part of my plan is the development and optimization of my web site. Can you share your strategy for dealing with the future?
Jack: Online. The web is everything. The web is the center, the hub of the wheel that all the spokes radiate from. You have to learn to use web 2.0, learn the tools, learn to explore and exploit what the web has to offer. I am revamping everything, my blog, my site, everything from the ground up.
John: Do you see the consumer as a viable potential client?
Jack: Yes! I don’t yet know how to reach them, but there are millions, and millions and millions of them well beyond the channel of commercial distribution. The money is in getting the photography in front of the consumer. This is an entirely new kind of market. There are 60,000 to 80,000 commercial buyers of stock in the world. That number doesn’t really change. Now, with a push of a button, we can reach a billion people. Think about that!
John: I do think about that!
Jack: We are at a crossroads, an intersection. Very few can continue to have the cool lifestyle of shooting stock that we have had. Now it is about reaching the consumer. It is about building community and then monetizing it. People don’t get this: Our future success has little to do with our past but rather what we do from today on. It is not about your past, what you shot before. It is about what you do from now on. It is about what you shoot now, and how you shoot it. You can’t rely on your legacy. You can be a Micro celebrity on the net in 12 months. It is about developing a fan base. With a fan base of 1,000, or maybe 5,000, you can make a good living.
John: Micro, RF or RM…or some combination?
Jack: Add footage to that as well. All of them are going to be around. It isn’t either or, it is a little bit of everything. Some people will do all of it, some will do two or three of them. You have to find out what works for you, what you love to do and then do it. My priority is first footage, then Rights Managed and then a split between RF and Micro.
John: How about prints? Are you planning on getting into that arena?
Jack: Yes! Possibly through Imagekind, or something like that. Right now I am going through my collections cherry picking the images that I think would make good print sales. I really believe in merchandising. I have big plans for what people can do with my images. It can be coffee mugs and that sort of thing or it can be a whole lot more. We don’t even know all the ways people are going to be using photos.
John: Jack, you are undergoing a major re-branding with your website. When do you think you will have that ready for us to see?
John M. Lund
http://www.articlesbase.com/photography-articles/john-lund-interviews-world-renowned-stock-photographer-jack-hollingsworth-734668.html
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Collin is pushing Peyton around
The Switch ep26 (english subtitle)I have a Hamilton Floor Heater with a push button on/off switch that isn’t working well. Can I replace it?
Dunno. You ever done anything like that before?
How hot do you keep your floor?
Genie Garage Door Light Problem?
door operates fine, light comes on with wall switch and when door opens/closes but will not go out, wall switch button when pushed hear clicking in unit.
what is wrong ?
three possible causes:
1. check wiring
2. disconnect and reconnect wall switch
3. non-compatible wall switch
How do I fix the push in button lock on a wing window?
I have a 82 Toyota truck and the inside of the drivers side wing window push button lock is stuck, it will not push in to release the lock and open the window. I know there has to be some type of pin inside, I’ve tried tapping with a hammer to unstick it but nothing, seems it needs to be takin’ apart and strightened but how to take it apart to get to it?
Thankyou
Robert, I don’t think you can get it apart without getting the window open, that’s the main problem. Somehow, you need to get it open………
On the silly side, a top contributor contact recently emailed me with a link to a t-shirt that said, "What would McGiver do?’ The T-shirt showed an empty roll of toilet paper, Ewwwww.
Well, this is what I would do. I recently found a church parking lot on a steep incline, and parked there so WD-40 would run the right way down a shaft.
That’s what you need to do, park the truck so that the spray will run into the lock, and continue to tap it, and work it, over and over. The angle needs to be good.
Be generous with the WD-40, and your patience, you damn well know what shop labor costs per hour. Be gentle with the hammer, and be patient.
I fix many, many things with outside-the-box thinking.
I give you a 50/50 chance, that’s not so bad, Magyver.
I need a relay that….?
I’ve been learning about relays recently but I’m looking for the name of a certain one. I’m going to wire a momentary normally closed push button to it, and I need it so when I press the button once, the relay lets juice through to the accessory, and when I press it again, it shuts off. Whats that called? I’m trying to build a Light bar/ siren controller because I’m a nerd and need a project.
Its called a latching relay.
STI SS-2010F, Push Button Switch w/Bopper Stopper Cover, Key Reset, F
This North American style, ADA Compliant, multipurpose push button switch is designed to compliment fire alarm systems.